Exclusive: Forbes, CNN, and More Lose Millions as New Google Policy Tanks Affiliate Businesses – Adweek

 
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The search visibility of the Forbes, Wall Street Journal, CNN, Fortune, and Time affiliate businesses has fallen dramatically in recent months, according to data from the search visibility firm Sistrix and multiple search consultants. 
That lost traffic is cumulatively worth at least $7.5 million, according to Sistrix. 
These publishers had been generating passive revenue by working with third-party vendors, including Forbes Marketplace (a separate company from Forbes), Credible, and Three Ships, which operate affiliate businesses for these publishers on their domains using their branding. 
For instance, while CNN Underscored recommends products under the CNN name, the operation is powered by the third-party company Forbes Marketplace.
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Mark Stenberg is Adweek’s senior media reporter.
Paul Hiebert is Adweek’s deputy editor of special projects.
Adweek is the leading source of news and insight serving the brand marketing ecosystem.

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