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Personal finance company NerdWallet said its organic search visibility had a “pretty brutal” quarter, a trend that is expected to worsen in Q4, according to CEO Tim Chen, speaking on the company’s Q3 earnings call.
From NerdWallet’s Q3 earnings release:
Why we care. SEOs, publishers and content creators have all been concerned about the erosion of organic search traffic since the rise of Google AI Overviews (formerly Search Generative Experience) and other AI answer engines. Gartner predicted that search traffic could fall 25% by 2026.
While some publishers have reported ‘negligible’ traffic impact from Google AI Overviews, we have long expected many websites to start getting less organic traffic as AI Overviews and other search features answer queries directly on the search results page.
What they reported. According to NerdWallet:
What they’re saying. Chen was asked to elaborate on the organic search pressures. Here’s what Chen said:
But. Despite its organic visibility issues, NerdWallet reported Q3 revenue of $191 million, a 25% year-on-year increase.
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